The intelligence of nature in the heart of formulas
Pure altitude is an eco-certified organic line of skin care products. The wide range of beauty products combines high-technology formulae with high-performance active ingredients. The brand uses three key values to guide each formula of the Pure Altitude skin care range. First of all, Rarity – that of natural active ingredients extracted in optimum conditions to preserve all their beneficial effects. Next, Technicity – that of skin care products on the cutting edge of plant-based cosmeceutics,
involving intensive cellular regeneration. And finally, Pleasure – that of the pleasant and soothing feeling when applying the products.
Selected for its rare cosmetic virtues, edelweiss is the key ingredient of Pure Altitude beauty products. Capable of withstanding extreme cold and intense sunlight thanks to a self-defence molecule that enables it to survive, the white flower of the Glacier perfectly illustrates the amazing ability of mountain plants to survive and evolve in a harsh environment.
The edelweiss is a powerful natural protector against external stress and signs of aging in the skin.The edelweiss used in Pure Altitude products is grown in the heights of the Valais area (Switzerland) as part of a mountain plant preservation programme. Flowers are harvested by the end of spring. After drying it, a precious elixir is extracted from the plant and will be incorporated into the composition of each product Pure Altitude. In the end, we find the equivalent of an edelweiss extract per pot.